TPM Tip: Keeping Track of Affiliate Wants, Needs
April 27, 2008
Agency/Network Users: Want to see how other advertisers are interacting with a particular affiliate? Now you can!
The Notes section within an Affiliate’s Details now displays interactions with that Affiliate made by ALL advertisers that have a relationship with them. If you use TPM to manage multiple advertiser relationships, just click the Details tab to display.
Now you can get a 360 degree view of each Affiliate’s interactions with other advertisers — giving you more information to work with when proposing deeper partnerships or optimizing campaigns. This allows you to understand what’s going on with that Affiliate and better meet their needs — saving you and the affiliate precious time. Now you can quickly glance at ALL communications made to that affiliate in one, quick view. 
As an example, affiliate X may say, “I don’t run campaigns in the Jewelry category” so it’s handy for other managers working with Jewelry advertisers to know that a particular affiliate is not worth contacting.
Of course, this improvement was suggested by one of our customers. Keep the great ideas coming, gang!
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