NEW FEATURE: View Syntryx Affiliate Data Inside TPM
July 4, 2008
Want access to real-time, up-to-date affiliate profile data from within your TPM account view? Now you can quickly review it without having to visit another Web site!
To do so, just view an affiliate Details page and click the GET STATS button adjacent to the Website URL you’re interested in. Pop! Up comes Syntryx-powered data. Watch for more cool enhancements like this soon.
Power to the affiliate managers and thanks to Syntryx for providing access to our customers.
Are you a Syntryx customer — using the service to locate and recruit top affiliates? Even better… you can drill deeper into your Syntryx data with a click right from your TPM interface. Cool!
TPM In The News - How to Find Affiliates
May 14, 2008
When it comes to innovation and challenging the status quo with unconventional approaches, The Partner Maker comes to mind in the affiliate marketing community. As an example, we’re featured in Revenue Magazine’s article Looking for a Few Good Affiliates as a company that challenges the status quo.
In doing so, Alexandra Wharton spoke to The Partner Maker’s founder, David Delisle, who says…
“… he believes the “focus on the top affiliates” approach has done more harm than good for affiliate marketing. That’s because top producers are continuing to break away from being compensated as CPA affiliates (on pure revenue share). These affiliates are compensated for access to their audience, which consists mostly of repeat customers.
The result is that affiliates like eBates, Upromise and MyPoints look and act more like media companies than affiliates, Delisle explains. If merchants are interested in new-customer acquisition, they should be weary of these types of affiliates.
Delisle points out that when merchants focus only on the top-producing affiliates, they are ignoring the rest of the Web, and recommends marketers shift gears and pursue smaller affiliates in order to tap into the long tail.
The amount of smaller affiliates is positioned to grow, because today virtually anyone who uses the Web has a means to become an affiliate, with tools like PopShops – a product catalog ‘research tool’ where affiliates can find relevant products to their niche. It allows an element of discovery based more on relevant inventory to an affiliate’s niche and less on criteria such as commission structure.”
Thanks to Revenue Magazine’s Alexandra Wharton who does a great job getting to the heart of the affiliate recruitment issue.
TPM Tip: Keeping Track of Affiliate Wants, Needs
April 27, 2008
Agency/Network Users: Want to see how other advertisers are interacting with a particular affiliate? Now you can!
The Notes section within an Affiliate’s Details now displays interactions with that Affiliate made by ALL advertisers that have a relationship with them. If you use TPM to manage multiple advertiser relationships, just click the Details tab to display.
Now you can get a 360 degree view of each Affiliate’s interactions with other advertisers — giving you more information to work with when proposing deeper partnerships or optimizing campaigns. This allows you to understand what’s going on with that Affiliate and better meet their needs — saving you and the affiliate precious time. Now you can quickly glance at ALL communications made to that affiliate in one, quick view. 
As an example, affiliate X may say, “I don’t run campaigns in the Jewelry category” so it’s handy for other managers working with Jewelry advertisers to know that a particular affiliate is not worth contacting.
Of course, this improvement was suggested by one of our customers. Keep the great ideas coming, gang!
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