Looking for another reason to invest in The Partner Maker beyond increased sales/leads, productivity and centralization of your most vital affiliate management data?
Consider the company we keep -- from affiliate networks to outsourced program management agencies to major brands and niche retailers. You're in good company!
David Delisle and Jeff Molander have been pioneers in online affiliate marketing since its inception. Both have a successful track record in founding their own consulting and service-based companies (Webbloom and Molander & Associates Inc.) with Molander having helped found affiliate network, Performics Inc. (now DoubleclickPerformics, a unit of Google Inc.) in 1998. Together, the two entrepreneurs have combined expertise to create a better way for affiliates and advertisers to do business together.
David Delisle, CTO & Founder
David is responsible for development, customer service and operations of The Partner Maker leveraging his business and technical experience in developing a product specifically suited to the needs of busy affiliate managers. Before building The Partner Maker, he founded WebBloom Designs Inc. (www.webbloom.com), a vibrant marketing company rooted in the heart of Victoria, British Columbia.
He is an active member in the affiliate marketing community — known for challenging ideas and trends in an effort to drive this evolving medium. Through his past experience as both a super affiliate and affiliate manager, he is able to offer a unique perspective on many challenges facing the industry. This perspective is further strengthened through his expertise as a computer programmer, Web developer, and SEO expert.
His passion for online marketing started at the early age of 12 when he started a Bulletin Board Service (BBS)… an early version of a website and many years before the World Wide Web. This was his first encounter with the potential marketing power of the Internet, as he found himself easily communicating with people from all walks of life.
Later, he completed a degree in Computer Science with a minor in Business and found himself working for Abebooks, which has become the most important virtual supplier of used books in the world. During his time as online marketing manager at Abebooks, he was able to swell their multi-million dollar affiliate program by over 500% in his first year.
David currently lives in Victoria, British Columbia where he is wired to the web 24/7.
Jeff Molander, CEO
Jeff is charged with leading The Partner Maker’s sales and marketing efforts. He brings unique experience to the company having started-up and built an affiliate marketing company valued at $65 million within 5 years. Prior to helping found The Partner Maker, he helped multi-channel retailers, catalogers and service marketers align affiliate and search marketing programs with customer acquisition and retention goals. Since 1997, he’s been offering Web marketing and e-commerce investment advice to entrepreneurs, private and public investors, analysts and others seeking to invest in digital, performance-focused marketing and advertising strategies.
In 1998 Molander helped found and grow Performics Inc. which was ultimately acquired by DoubleClick in 2004 and Google in 2008 as DoubleclickPerformics. Serving as Vice President, Sales & Marketing he was instrumental in taking the company from concept to start-up and finally on to an operational company – securing key management team members and helping close two rounds of venture funding along the way.
He is a regular, sought-after Internet marketing and social media speaker at a variety of marketing trade conferences and academic functions including the Direct Marketing Association and DM Days, the National Retail Federation / Shop.org, Search Engine Strategies, eMetrics Summit and Affiliate Summit.
A prominent Web marketing and business blogger, podcaster and video producer (JeffMolander.com), he is regularly published in a variety of news, advertising, marketing and digital communications journals including Business 2.0, Inc. Magazine, MarketingSherpa, DM News, SeekingAlpha.com, eWeek, MarketingVOX among other news and trade publications. Watch for Molander’s book, Paying for Performance, in 2008 and tune into the weekly Web marketing podcast he hosts. Molander is CEO of Molander & Associates Inc. based in Chicago.
"The only thing more impressive than TPM's solution is their level of commitment to the affiliate marketing industry. Their development team actively listens to customers and has implimented a range of custom features that we've requested with accuracy and speed. They're at the top of their game."
"Recently, when our affiliate manager left the company, it was important to us to have team members pick up where she left off. The Partner Maker helps us both centralize and lock down our affiliate program making it a secured, permanent asset for our marketing department."
"As a leading affiliate program management company, LinkProfits is expected to perform -- recruit and manage affiliates, faster, smarter better. For the past year, The Partner Maker's innovative approach to contact management has helped us accomplish just that!"